The mobile app industry has shown remarkable growth in recent years. In the current age, the prosperity of the apps industry is indispensable. Currently, there are approximately 2.7 billion smartphone users around the globe and 1.35 billion tablet users all across the world. The number is only expected to rise in the upcoming years.

These statistics are crucial for any organization employing mobile application development technology for exposure and marketing purposes. Irrespective of their field, organizations today, do not only have to implement this technology, but they are also required to update their existing system of mobile development to support more users and to expand their exposure with the target audience.

Hence, for a company to secure its place at the top, current-day organizations must remain educated on the latest trends of the industry. As the application development companies are augmenting the interface and the functions every day, companies are recommended to employ mobile application developers to upgrade their existing system.

With a thorough analysis conducted, the following app development technologies are expected to rise by the year 2020 find info here.

The Advent of Beacon Technology

Beacon technology comprises of beacons, which are minute wireless devices. The beacons function using low-energy Bluetooth technology to transmit messages to other smart devices within proximity. Hence, they make exploration and interface with nearby devices a lot easier.

Although Apple initially launched the beacon technology in 2013, it has been improved and augmented over time. In the current day, Google is steering ‘Project Beacon.’ Additionally, this technology’s market is expected to exceed $25 billion by 2024.

How it can help organizations

Beacon technology can take any organization, particularly the retail subdivision. Beacons can be used for marketing purposes by:

  1. Amplified offline attributionThe beacon technology can help any company track their customer’s offline activity. The data gathered from this can help the organization, market their products better and cater to the individual needs of the customer. The tracking mechanism includes:
    • Tracking of the customer’s online activity when they visit the online store found through the Google search Ads.
    • The customer decides to visit the store in a real-life setting
    • When the customer enters the store, the store’s beacon can instantly recognize the smartphone device used to access the website.

    The beacon technology can help improve the organization’s attribution modelling. The company can log the store visits resulting from the search ads and make the future decision about investing more in Google ads or about improving the effectiveness of their online advertisements.

     

  2. Out-of-store marketingThe beacon technology can further help with out of store marketing. The beacon device can transmit important messages such as information concerning sales, competitions, discounts or loyalty deals to the devices nearby. This can help the brand expand its customer base.
  3. Enhance the store layoutAs the beacon technology can track the movement of the connected devices, it can help brands and store owners understand the areas of the store which the customers find more attractive. For instance, a store selling arts and craft items may have placed wools at the back. However, with the reports generated by the beacon technology, it would be suggested that the majority of the customers spend their time in the wool section. Based on this information, the company can improve its store layout.

Employing Application Performance Monitoring (APM) and Enterprise Mobility Management (EMM) in Mobile App Development

APM was initially launched by Google in 2016 to improve the functionality of mobile applications by eliminating the system glitches, which may hamper the application’s effective operations. From a business’s perspective, a mobile app development company must include this feature as customers tend to avoid using applications that are slow or faulty.

EMM provides organizations with the platform to safely support mobile devices that are in use by the workers at the company. It further augments the business by assisting in mobile computing. When an app is built with EMM technology, it provides further assistance to organizations in improving the employee’s productivity as it can facilitate the sharing of data and safe transfer through mobile devices.

The Expansion of Wearable Devices

Several mobile applications are not compliant with wearable devices. However, it is expected that the use of wearable devices will experience a rise of 35%.

The app development companies must design applications which are compatible with WearOS and WatchOS.

With the development companies taking the wearable devices into account, in the upcoming years, the reliance on smartphone devices is expected to decrease. This would be replaced by an increased dependency on wearable devices.

The Use of Artificial Intelligence (AI)

The Integration of AI technology can save the organization, as well as a development company, a lot of money. Integrating AI technology can allow the application to make itself smarter over time. Hence, the functionality, productivity, and efficiency of the company can be improved.

With AI integrated systems, organizations can further save time and resources. In the upcoming years, businesses that request the application designer and application developer to assimilate an AI system in their applications can rise to the top. This would benefit the company as this technology can:

  • Make calls on the company’s behalf, cutting cost on hiring resources.
  • Enhance customer support services
  • Function as Personal Assistants.

Convenience with Google’s Instant Applications

The Google Instant apps will be beneficial for an organization as well as an application developer. The instant apps are a powerful resource for a game development organization along with an online store. These are native applications that work similarly to a website. They attract users and do not require a download. Hence, they do not take up space.

For game development, these are ideal as the end-users can reach a certain level and decide whether or not they want to download the application. The assigned developer using Google’s instant app foundation can increase the degree of user interaction with the game.

Similarly, users can instantly use Google’s instant apps for free and interact with the application. This will increase the convenience for the customer, thus leaving a positive impression on the brand. The benefits of the instant app are:

  • They are immediately available
  • They do not take up much space
  • They function as a website
  • They leave the user satisfied

Increased Dependence on Mobile Wallets

In the growing age of e-commerce, plastic money replaced the cash. The previously developed method of paying cash or cheques was replaced by making transactions, using credit or debit cards.

In the current era, money transactions have become even more simplified. The iOS app development companies and android app development companies have launched services like Apple Pay and Google Wallet, thus shifting e-commerce to m-commerce.

While Samsung is currently occupied with the scan and pay method of paying bills, attaining phone credit, etc., iOS application developers have introduced m-commerce services like peer-to-peer transactions.

Peer-to-peer or P2P transactions is a process through which electronic money can be transferred via mobile apps. The app developers at Apple have introduced AppleCash service, which allows iPhone users to transfer money via messages or by using the Apple assistant, Siri.

The development cost of such applications is low as companies which empower their app developer to make their apps compatible with this service attain a huge following. Users are more attracted to applications and organizations which make the payment process easier for them. Currently, m-commerce is on the rise and organizations with applications compatible with these services are thriving and expected to thrive.

Considering these rising numbers, it vital for companies to empower their app development companies to create applications that can attract the masses.

The Insertion of Block-Chain Technology in Mobile Applications

Blockchain technology is a consistently expanding list of information- otherwise known as blocks. These blocks are interconnected with one another and are kept under a highly secured system using cryptography. Each block constitutes of a hash pointer, timestamps as well as transaction data. This allows it to chain itself to the previous block.

The blockchain technology is extremely beneficial for organizations working in a sector which requires heaps of record keeping. Particularly, applications built for banks, hospitals, and real estate can further benefit from this technology.

By asking the android or iOS application development company to impellent this system in the application of the organization, the company can securely record large chunks of data, organize it and use it for future planning.

Additionally, many applications built using this technology offer safety and security during the transaction stage, thus making them convenient and easier for use.

In 2020, the following mobile app development trends are expected using blockchain technology:

  • Asset tokenization
  • BAAS (Blockchain-as-a-service)
  • Trading on crypto-currencies exchange
  • Crypto space and gaming

The Use of Cloud Technology

Cloud technology is the future. Currently, most app development companies rely on the use of cloud technology as it facilitates a strong and smooth functionality of the app across multiple platforms. Adapting the cloud technology is beneficial for any company as it can assist the organization in exposing their brand to a wider audience by increasing its degree of accessibility.

Integrating cloud computing can assist mobile applications in safekeeping and storing a large chunk of information effectively while also ensuing the execution of difficult tasks.

The inclusion of cloud computing in mobile applications can augment the reliability, swiftness, processing power as well as the safety within the applications. With this, organizations and businesses can work with a large quantity of data.

The current statistics have shown that the mobile app trends in 2020, using cloud computing technology will be:

  • Quantum computing
  • Hybrid cloud solutions
  • Evolution of cloud services and solutions

Additionally, cloud computing is further beneficial for any enterprise as it can reduce costs for production and maintenance, it can host streamlined operations, it can reduce hosting costs, increase the storage capacity within the applications and enhance the operations and the productivity of the applications.

Heavy Reliance on Bots

With many investigations conducted, it has been revealed that the year 2020 will experience a huge dependency on bots within the applications.

Even now, many applications which include chatbots with their services attract a large sum of the audience who find the application to be convenient, easily accessible and friendly to interact with. In the U.S alone, approximately sixty-three per cent of the population prefers to interact with applications comprising the bot technology. These numbers are expected to rise in the upcoming years.

In addition to this, the advancement in technology will make these bots smarter and more intelligent than ever. Hence, the transaction carried out with these application bots will be convenient, informative and will offer a personalized experience.

Considering these statistics, companies are expected to inculcate the use of bot technology in their existing and newly designed applications.

Improving the App’s Cybersecurity

Of all the technological advancements, cyber-security is the essential one. Any application which is insecure in its transaction or recordkeeping can immediately lose the customer’s trust, thus becoming black-listed in a matter of seconds.

In 2020, mobile applications are expected to employ the most advanced technologies to upgrade their systems. For instance, Apple recently changed its coding language to Swift from Objective-C, thus setting an example for all developers and companies to take measures that can enhance the security and safety of the application.

In the upcoming years, organizations are expected to avoid taking risks with the security of their applications and invest as much as they can in improving the cybersecurity of their mobile application programs.

The Bottom Line

The application industry is expected to upgrade its technology at a rapid pace in the upcoming years. As a result, organizations and businesses must employ developers and game development companies which can take their business applications to the next level, surpassing their competitors’ apps. With the trends above, organizations can ensure the integration of these features in their upcoming application programs.