- COME UP WITH A SPOOKY VIDEO
This time of the year, people are much attracted by what frightens them. Show them what your brand does in a spookier way. Pay homage to an old scary art form, be it a movie, an event, a song, and through that theme generate a video that would attract visitors.
- WELL OPTIMIZED MOBILE PAGE
Most of the people that are part of the electronic generation access the web from their smartphones or tablets. It becomes crucial that you design your forms so that they are more mobile-responsive. Such forms can vitalize your efforts for lead generation.
Add some of the spooky elements to your mobile page to gather attention. You should stylize your promotions by designing them with some Halloween decor. With your in-house team of web designers, you could customize your mobile page by appealing to the spooky side of your visitors. Elements that you can include in your page range from the broomy version of the witches; deathly skulls; spook-ified facts and events; Pumpkins; and Jack-o-Lanterns.
- PPC ADVERTISING
Halloween is one of those once-a-year events that gather up the visitors and incentivizes the brands to jump on the bandwagon. The traffic generated by both the competitors and the consumers must be tackled with intelligence and cognizance towards where your competitors are spending, which ads they are posting, and how are those ads influence their performance.
- GET ACTIVE THROUGH SOCIAL MEDIA
You could vamp up your social activity by posting Halloween-themed news and events in conjunction with your brand promotion. This would give you an edge into remaining in the visitor’s news feeds and would subsequently drive the traffic to your way.
- EDUCATIONAL CONTENT
In your section of the educational content, you can organize an event that gathers up the nerdy lot. The lot that cares about the spooky version of the past. You can arrange book fairs that are stylized according to Halloween themes. Or you could post up the mysterious, spooky, and gory details of some event that happened in the past forgotten. Generate some content that spook-ifies the legend of folklore.
- A GREAT LANDING PAGE
Revive your pages by burying outdated details and rusty links. The landing page can turn the visitors away if it has some deceased information on it. In order to get better results, you need to completely revamp your website.
This revamping would require you to not just use the old content with repackaging. You need to categorically redesign the whole website in order to improve conversion rate optimization. On your landing page, you must use strong language for putting out your call to action. You should modify the CTA by communicating the benefits to the visitors. Make sure those benefits catch the visitors’ attention. Moreover, you should attach a specific purpose to each component of your landing page.
Landing pages can be merciless to enhancing the conversion rate if they are not utilized properly. Boil down your lengthy forms to maintain the visitors’ attention. Lengthy forms can turn away your visitors for good.