Many companies are shifting towards mobile apps for marketing and business as it’s more convenient. So, in case you have developed and launched an app, congratulations! You’ve created the perfect foundation for a digitally active business. However, creating an app-controlled system involves a lot of expenses.

Furthermore, making an app isn’t enough. As long as your business operates, your app will require timely maintenance and updates. Therefore, maintaining your app is extremely important, as there are several issues it might encounter during its operation. This post covers the importance and cost of mobile app maintenance.

Why Should You Maintain Your App?

Here are some important reasons why you have to maintain your app regularly:

  • Offers Security

Data theft is one of the major problems many companies face worldwide. Cybercrime cases have risen six times since 2020. Such cases may increase further as hackers can easily breach the security of a system that is not up to date. Since a company’s data can be worth millions and even billions of dollars, there is no room for risk. Also, according to IBM, on average, companies find out about security breaches in 207 days. Therefore, you won’t even know about the theft of your confidential data until it is too late.

Furthermore, if your app accepts payments, its security may be compromised unless proper security infrastructure investments are not made. Cybersecurity is essential these days. Therefore, companies invest in regular security patches to keep their data secure.

Finally, make sure your regular app maintenance procedure involves checking your app’s security protocols. For that, you can hire experienced penetration testers. They’ll check your system for security loopholes and inefficiencies. If they find any issues in your system, they will suggest implementing patches to eliminate security risks. The security of your app should be checked every six months.

  • Ensures Compatibility

Both Android and iOS send regular updates to your phones. Therefore, mobile apps must adapt to these system updates to remain compatible. In addition, you want to make sure your app is available to everyone. So, you ensure it is compatible with most devices and operating systems.

Finally, developing apps on both platforms requires a different type of programming. Therefore, you have to hire Android and iOS app developers to add your app on both platforms. These apps are developed on completely different platforms, as iOS apps are created using Swift programming language. However, Android apps can be coded through a variety of programming languages.

  • Enhances User Experience

App design trends keep on changing every year. As a result, developers frequently update their apps’ designs to make them look modern, trendy, and easily usable. Users like it when an app updates its interface and improves their experience. It also lets you check which features and functions are obsolete and remove them from your system. After considering user feedback, you can enhance your app furthermore by adding more features and functions that make the life of your users a lot easier.

  • Improves Business Image

Let’s say you’re running an online store with an old-school and buggy user interface. On the other hand, your competitor has a modern and frequently maintained app. So, who’ll convert more clients? Of course, your competitor! The reason being they have a convenient, advanced, and modern app that provides their customers with a much better shopping experience.

How Much Does Maintaining an App Cost?

Now you know the importance of mobile app maintenance, it is time to move to its cost. The maintenance cost of your mobile app can be divided into four categories:

  • Functioning
  • Infrastructure
  • IT Support
  • Administration

There are many known and hidden costs for mobile app maintenance. Therefore, it’s better to know about them beforehand.

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  • Functioning

As discussed previously, it is important to update the functionalities and features of your app to improve the user experience. Your app developer might provide you with all the features you want when you’re getting your app made. However, you can’t keep hiring different developers to maintain and improve your app’s functionality. Everyone has their mode of operation, and hiring different developers will make your app an absolute mess. If you want to avoid this hassle, it’s better to opt for the long-term services of the person or agency who developed your app. However, the service might cost you hundreds or even thousands of dollars in the long run.

Hiring a developer for functionalities such as pushing notifications, auto-generated SMS, updating chat features, etc., can be very costly. But, on the flip side, a developer will ensure your app provides a stable experience to your customers. 

There is no fixed cost for such services, and it depends on your app’s scale and many features. Normally, functional app maintenance service packages cost over 4000 USD annually. However, the cost can rise if you opt for any hidden costs or add-ons that were not a part of the initial package.

  • Infrastructure

The maintenance of infrastructural components of your app involves the costs related to data storage and transmission. It may also include server and cloud backup charges. First, let’s talk about servers. It’s unlikely for someone to build a separate server system for their app. Therefore, you can outsource from many server providers like Google, Azure, and Amazon. The annual costs for that can go up to 12,000 USD annually. You should also hire an efficient and safe data storage service.

On the other hand, these companies normally charge more than 3,000 USD for highly functional apps. Then, on top of that, you’ll have to hire a service for the data delivery network and its regular maintenance. You have to ensure your data gets delivered to your users, regardless of their geographic location. It provides the swift functioning and content delivery of your app. This service can cost somewhere around 3500-4000 USD.

  • IT Support

Even though it’s not a part of your app’s structural maintenance, IT support is crucial to ensure your app runs smoothly for a long time. When every second brings a new opportunity, you cannot afford to waste even a second due to a down server. Therefore, you have to keep your app running properly at all times. Non-stop technical support agents can tackle your customers’ queries, regardless of their geographical location or time zone. They keep your app running 24/7. IT support addresses customer queries, pushes app updates, and addresses issues raised before or after the update. This service can set you back around 10,000 USD every year, and this number can increase depending on the scale of your app and its updates.

Every app encounters bugs, no matter how good it is. Developers can’t keep checking the app 24/7 every time a customer reports bugs and errors. So, IT support agents are a necessity. They’ll monitor your app at all times and will eliminate bugs as soon as the user reports them. However, the cost of this service can vary. It’s because no one can predict bugs. Therefore, you should set aside 10-20% of your total app development budget for bugs and other miscellaneous costs.

  • Administration

The app administration and data accessing must be easy for you. After all, you don’t want to contact your IT department every time you wish to access your data or update the content. You would want a seamless solution to this issue and direct control over your app. It involves managing content, functions, features, data, user profiles, analytics, feedback, and app updates. You would also want to classify data to analyze your business’s progress easily.

All in all, app administration is a development expense. Therefore, you should ask your developer to build an easy-to-use administration system with a click-and-edit feature. There is no fixed cost for this process, as it depends on the type and scale of your app. However, you should set aside at least 20% of your total app development budget to develop an easily useable app administration system.

How to Reduce Mobile App Maintenance Cost

Remember, not only do these rates vary depending upon the size of your app, but it also depends upon your location. In countries like India, Pakistan, and Bangladesh, you will find very cheap app development and maintenance services. To hire developers and app maintainers, you can use freelance platforms like Upwork, Freelancer, and Fiverr to hire developers at the best rates. However, it’s hard to trust the work of individuals on these platforms. Plus, the developers with great reviews charge a lot. Also, they don’t provide you with custom packages for your work. So ultimately, the development and maintenance of your app will cost a lot more than you’re anticipating.

If you want an affordable and trusted app maintenance and development service, AppSocio is the best option for you to consider. If you wish to hire iOS app developers or Android app developers, we have a team of highly skilled experts who’ll develop and maintain your app perfectly. Therefore, if you’re looking for a service that’ll provide the best bang for your buck, look no further than Appsocio. We have you covered!

Verdict

It is still important to have a separate website for your service, and it should be highly functional as well. However, developing an app for your service is a massive plus for your business. It requires a fair amount of investment but gives a lot back to your business. Many users tend to stick to service just because of their responsive app. Whether running a service-based or product-based business, having an app can multiply sales conversions.

Also, with a convenient app management system, you can have analytics generated for you to analyze your business’s growth at your fingertips. However, these mobile apps for your business require maintenance, for which you will need to hire experts. Yet, the profits are likely to outweigh the app development and maintenance in the long run. In a nutshell, remember, success always comes at a cost. Therefore, to make your business run smoothly, you’ll have to invest time, energy,  and money.

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