These days, almost every service-based or product-based app includes a chatbot in its UI. It’s a great way to actively engage with your customers, even if you don’t have any customer support agent available at the moment. However, many app owners undermine its importance and hire the services of call centers or remote customer service providers. As a result, they increase the operational cost by a massive margin, and your business doesn’t get its deserved share of profit. In this post, we’ll discuss the importance of chatbots and how can they help your business reach new heights.

What are Chatbots?

Customer service is meant to be 24/7, but in reality, it can’t be available all the time. Moreover, having such a response system can cost your company a massive share of your revenue. So instead, you can opt for a chatbot. It’s software that you can add to your app’s UI. A chatbot can talk to your customers and produce responses to some basic queries. Even if there is a query that needs to be answered by an expert, the chatbot will forward it to the customer support team, and they’ll answer as soon as they’re available.

How Can Chatbots Improve Sales?

Now that we have covered what chatbots are and what do they do, it’s important to discuss how an AI-powered chatbot can help you increase sales dramatically and save thousands of dollars on wage bills:

1. Improves User Experience

No matter how good your app might look or how attractive your service/product prices might be, customers will always have queries. Now, one way to address these queries is to provide customers with an email or a number to contact the customer support team. However, this method for customer interaction is extremely outdated and inefficient. The customer doesn’t have enough time to wait for your email response or to call you on your number and hear your machine speak for a minute. Through chatbots, you can make customer interaction an instant process. Consequently, you can improve customer engagement rates and effectively market your product/service. With prompt responses to some basic questions, you can save a lot of time, effort and investment. It’ll also keep your users hooked to your app, which is extremely important.

2. Provides Quick Responses

Tell us something. You go on a website, you like their service and want to learn more about it, what will you do? Of course, you’ll try to contact the service providers. But, what if the website has only mentioned their email? You don’t have the time to sit and wait for a website to respond to queries after a day.

It’s important to keep your target audience interested in what you’re offering. If you have managed to attract clients to your site, you have to keep them hooked. No matter how efficient your customer service might be, there will always be a delay as you can only work with a limited workforce. Choose an AI-powered chatbot if you want your customers to have an interactive customer experience.

3. Automated Online Ordering

If you have a social media app and have your products promoted over there, you’ll have customers reaching out to your inbox trying to place an order. Now, if you ask these users to visit your website and place your order there, you might lose your clients in this botched up process.

So instead, you can link a conversational chatbot to your page to help your customers place orders directly from your social media pages. Social media apps like Twitter and Messenger allow business owners to set up a chatbot. This automates the overall sales process, where clients can directly place an order on your website via your Facebook or Twitter page.

4. Product Recommendations

While you might be promoting your product everywhere, there’s a chance your prospective customer might not have seen it yet. How about you recommend your client buy another product while they’re already in the sales funnel? While your client is placing an order, your bot will also recommend another product. For example, if someone buys a cake through a website’s chatbot, the bot will also recommend them to buy candles with it. Hence, you’ll end up selling two products easily.

5.      Multilingual Experience

If you are running a business that approaches clients worldwide, you will have to hire multiple customer support agents who speak different languages. That is neither convenient nor cost-effective. Why would you go for a multilingual customer support team when you have a multilingual bot? The great thing about personalized chatbots is that you can train them in whichever way you want. You can train your bot to detect and respond to multiple languages. You can also ask your user to select their language first before interacting with the bot to make things easier. This will allow you to skip the language detection process.

6. Feedback Collection

Many websites and apps go for boring feedback forms where customers have to fill in their details and contact details and then ask them to explain their feedback in detail. However, if a customer has already signed into your app, why do they have to enter their details all over again to register feedback? It’s better to have a chatbot that keeps customer data in its system. So, when they want to give feedback, they can type it in the chat. You can train your chatbot in such a way that it seems like your clients are giving feedback to a real customer service agent. If you want your clients to fill out a survey, it can also be done through a chatbot.

7. Provides Analytics

As you have an AI-powered robot dealing with your leads instead of an actual customer support agent, you can instantly get insightful user analytics. For example, you won’t have to wait for a manually prepared report representing customer engagement in a certain month. Instead, your bot can generate you an analytical report at any time of the month within minutes. You can also have your data presented to you in any style you want.

8. Eliminates the Need for an FAQ Section

Websites should have an FAQ section, whether they have a chatbot or not. However, it’s not necessary when it comes to mobile apps. Your chatbot can act as a responsive tool that answers frequently asked questions. You can encode personalized answers to some common questions and let your chatbot AI do the rest. It can also connect the customer to an active customer support agent if it’s unable to recognize the keywords of the question. The more you invest in your chatbot’s AI, the more money you’ll save on customer service.

9. Allows You to Focus on Other Business Operations

If you are a business with a limited workforce and funds, you might want to shift your workforce in processes where you can’t do without manpower. AI helps us limit our workforce and save a lot of operational costs. An AI-powered chatbot can handle most of your basic customer service-related matters on its own without bothering your employees. You won’t have to hire a customer support team for answering simple queries like ‘I forgot my password’ or ‘what packages do we offer?’; the chatbot will answer such basic questions on its own. The system will only redirect the client to an employee if the chatbot’s algorithm cannot answer the question or detect the keywords used in it.


The world is moving towards automation. While it does indicate the removal of many jobs from the market, it’s a great sign for businesses. Companies can now generate leads in a much more effective and efficient way. Moreover, they can run a business with a limited workforce, positively impacting their wage bill.

If you’re not a tech geek, it might be difficult for you to develop an intelligent customer service bot for your app. But you don’t have to worry one bit when AppSocio is around. We are the best mobile app development company out there!

There is no IOS app company or Android app company App Socio can’t compete with. Our teams ensure quality and efficiency with our work. It’s not a promise; it’s a guarantee!


Evelyn is an app developer and author at AppSocio. She uses her decade-old experience to provide relevant information to people possessing varying levels of tech knowledge. She’s been with the company for a year and works as a part-time developer and part-time author. When she’s not working, you can find Evelyn submerged in her craft supplies at home or off on a code competition.

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