We come across a lot of questions about what could be the design of an app worth eye-catching and promising uplift in business. So we decided to give you the 5 most significant tips for a successful design of your mobile app:
1. THE WELCOME OR SPLASH SCREEN AND ICON ARE ELEMENTARY
Well yes! the first impression counts! Your icon is the first thing a user will see in the app store and what they often click is a design that is attractive to the eye. So never ignore creative icons. There are many tips and tricks to create the icon that best suits your app but, above all, keep in mind that it must show who you are and what you do. For example, if you are a radio, your icon may not be a heart.
Remember… The Competition is fierce!! So your icon should be simple, clear, and easy to remember as with the welcome screen you will connect to your visitors, and thus the resolution should be compatible with every device. Also, the loading time should be short! As short as it can get.
2. CONTENT IS KING! SERIOUSLY IT IS!
The content of your app is what gives value to it. The best way is to adapt the design for each section as per the content to be displayed on it. You have to think about the strengths of your content. If you have many images to display, you must think about how to organize them to be attractive to your users. There are many ways to do it. Say, if your app is based on news, think about exposing the way for easier reading. Think typography too, is very important, and avoid long texts in bold.
The head of your app is the site that is present all the time while your users browse it. The standard dimensions is 300 x 74 pixels, so we advise you to get a horizontal logo if you have it, else write the name of your brand, it’s simple.
4. YOUR APP NAVIGATION MATTERS!
You must base your navigation mode depending on the content you will be offering your users. For example, if you want to receive comments, the best option is a navigation tab bar, which is always displayed. Or, if you deal with news content, you must use a Swipe navigation mode, since it shows many sections simultaneously.
5. KEEP YOUR CORPORATE DESIGN ALIGNED
Every business has a theme, an image, and this is what your app should never forget to showcase. This alignment and segregation of themes stand you out from competitors. Remember your colors, your pictures, and your typography … Make your users feel “at home”. Your overall style should see reflect your business trademark in your app, so you maintain consistency between your platforms and your app.